//01HERO

// A media company for the over-it-but-still-in-it crowd

SALTYRANTZ

Maximizing truth at scale. Snark, substance, and a zoo full of opinionated animals who are done pretending — but never done creating.


//02THE SALTY ZOO

FOUR VOICES. ONE ATTITUDE.

Each persona lives across platforms, creates independently, and brings their own flavor of salt. They share one thing: they're over the BS, but they're still showing up.


//03THE RANTS

THE RANTS

🐰
EntrepreneurFeb 24, 2026blog// AI

The AI Prompt Pack That Writes Your Performance Review

Stop staring at a blank doc for 3 hours. These prompts do the heavy lifting so you can go back to pretending you're busy.

🐢
EngineerFeb 20, 2026blog// AI

I Automated My Own Replacement and Lived to Blog About It

When your CI/CD pipeline is so good they start asking why they need you. A memoir in YAML.

🐼
KoreanFeb 18, 2026video// AI

When the 아줌마 at the Market Tests Your Korean Level

She saw the foreigner and immediately switched to English. I chose violence (in Korean). Here's what happened.

🐻
RockerFeb 15, 2026podcast// AI

Your Spotify Wrapped Says More About the Algorithm Than You

We need to talk about how recommendation engines killed musical taste and why your 'eclectic' playlist is a lie.

🐰
EntrepreneurFeb 12, 2026blog// AI

Side Hustle Math: When Your 'Passive Income' Costs $40/hr to Maintain

Breaking down the actual numbers behind digital product income. Spoiler: it's not passive and that's fine.

🐢
EngineerFeb 10, 2026blog// AI

Your Microservices Architecture Is Just Distributed Monolith Cope

A love letter to the engineers who overcomplicated everything and called it 'scalable.' We see you.

🐻
RockerMar 10, 2026blog// AI

Why Every Playlist Sounds the Same Now

Algorithmic homogenization turned your Discover Weekly into a beige smoothie. Here's how recommendation engines are flattening musical taste — and what to do about it.

🐼
KoreanMar 6, 2026blog// AI

5 Korean Phrases They Don't Teach You in Class

Your textbook Korean sounds like a robot wrote it. Here are the phrases real Koreans actually use — and the ones that'll make 아줌마 respect you.

🐰
EntrepreneurMar 14, 2026blog// AI

The LinkedIn Cringe Economy

Performative hustle culture has turned LinkedIn into a theater of humblebrags and manufactured vulnerability. Let's talk about it.

🐢
EngineerMar 2, 2026blog// AI

The Meeting That Should Have Been a Slack Message: A Data Analysis

I tracked every meeting I attended for 3 months and classified them. The results are worse than you think.


//04THE SHOP

THE SHOP

Prompt Pack// AI

Performance Review AI Prompts

25 battle-tested prompts that turn ChatGPT into your career wingman. Self-assessments, peer reviews, goal setting — done in minutes, not hours.

Prompt Pack// AI

Small Business Owner Prompts

40+ prompts for small business owners who don't have a marketing department. Social posts, emails, proposals, and more — with actual personality.

Guide// AI

The AI Setup Nobody Shows You

The complete walkthrough for setting up AI tools that actually save you time. From API keys to automation workflows — no fluff, no theory, just the setup guide you wish existed when you started.

Guide// AI

The IT Hustle Playbook

The no-BS guide to leaving corporate tech and building something of your own. From side project to full-time hustle.

TBA
Template// AI

Korean Study Tracker

Notion template for rage-tracking your Korean progress. Vocabulary, grammar patterns, embarrassing stories — all organized.

TBA

//05THE ORIGIN STORY

THE ORIGIN STORY

Salty Rantz started with a hunch and a group chat: what if a content brand didn't pretend to be one thing? What if the whole point was having range — and zero apologies about it?

So we built a zoo. Each animal brings a different flavor of salt — the entrepreneur dissecting AI hype, the engineer who's debugged one meeting too many, the rocker refusing to let algorithms pick the playlist, and the expat rage-learning a new language one awkward conversation at a time.

The idea was simple: create content that treats the audience like adults. No inspirational quotes over sunset photos. No "rise and grind" energy. Just honest takes from fictional characters who say what real people are thinking but won't post on LinkedIn. Every persona has their own lane, but they all share the same DNA — substance over performance, specifics over platitudes.

Different voices. Same salt. One unhinged content zoo.

WHAT WE BELIEVE

  • Content should be useful the day you read it, not aspirational homework for someday.
  • Personality isn't unprofessional. Bland is unprofessional.
  • The best tools come from people who needed them first.
  • You can be salty and still be building something meaningful.

Salty Rantz LLC is also behind The IT Hustle, a sister publication focused on AI tools, tech careers, and the business of going independent. Explore the zoo, read the rants, grab something from the shop, or subscribe to the newsletter.

Founded November 2024 · Salty Rantz LLC · Nevada, USA · Creating from Seoul, Korea

4Personas
6+Platforms
Opinions
0F*cks Given

//06NEWSLETTER

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