THE SALTY ZOO
Most content brands pick a lane and stay in it. We picked four. The Salty Zoo is a collection of animated personas — each with their own expertise, platform presence, and unapologetically specific point of view. They don't agree on everything, but they all share the same commitment to saying what other creators won't.
From AI and entrepreneurship to music criticism, developer survival guides, and language learning chaos — every persona covers a different corner of the content landscape. They publish across Medium, YouTube, Instagram, TikTok, podcasts, and dedicated platforms like The IT Hustle.
WHY A ZOO?
Because real people aren't one-dimensional, and neither is this brand. The entrepreneur who automates workflows at night is the same person who argues about vinyl vs. streaming over coffee. The engineer debugging production at 2 AM is also the one rage-studying Korean flashcards on the subway. A single voice can't capture all of that — but a zoo can.
Each persona brings a different flavor of salt to the table. Together, they cover the full spectrum of content that actually matters to people who are building, creating, and refusing to settle for the algorithm's version of interesting. Click any card below to explore their content and see what they're about.
SALTY BABY
ENTREPRENEUR
Side-eyeing corporate speak since 2024. Breaks down AI tools, prompt engineering, and the real numbers behind building something of your own.
SALTY CULTURED
ROCKER
Reviewing the world through headphones and a knowing look. Music, culture, and the art of not settling for algorithmic playlists.
SALTY DEPRECATED
ENGINEER
Weary of standups, stack overflow, and being on-call. Writes about surviving tech with your sanity (mostly) intact.
SALTY KOREAN
LEARNER
Rage-learning Korean with a bamboo stick and zero chill. Documents the chaos of expat life and language battles with auntie energy.